{"id":196606,"date":"2024-01-17T16:54:50","date_gmt":"2024-01-17T15:54:50","guid":{"rendered":"https:\/\/www.bruellan.ch\/?p=196606"},"modified":"2024-01-17T17:09:33","modified_gmt":"2024-01-17T16:09:33","slug":"bam-european-family-enterprises-lettre-annuelle-2024","status":"publish","type":"post","link":"https:\/\/www.bruellan.ch\/de\/bam-european-family-enterprises-lettre-annuelle-2024\/","title":{"rendered":"BAM European Family Enterprises &#8211; Lettre annuelle 2024"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Naviguer sur le Loch Ness : le myst\u00e8re d&#8217;une \u00e9ventuelle r\u00e9cession<\/strong><\/p>\n\n\n\n<p>Tout au long de l&#8217;ann\u00e9e, nous avons eu l&#8217;\u00e9trange sensation de naviguer sur les eaux troubles du Loch Ness, o\u00f9, dans le brouillard qui s&#8217;annonce, les investisseurs cherchaient, anxieux, la figure mythique de la r\u00e9cession. Pour l\u2019instant, personne ne l&#8217;a encore vu, tout comme nous n\u2019avons pas vu le krach du march\u00e9 immobilier ou m\u00eame la d\u00e9faillance de l&#8217;ensemble du syst\u00e8me financier. Alors finalement : Gloire au pivot qui s&#8217;annonce et aux commentaires accommodants des banquiers centraux !<\/p>\n\n\n\n<p>Pour \u00eatre objectif, ce n&#8217;est qu&#8217;au cours des derni\u00e8res semaines de l&#8217;ann\u00e9e que le march\u00e9 a finalement donn\u00e9 tort \u00e0 la majorit\u00e9. Il faut se rappeler qu&#8217;il y a moins de 8 semaines, les march\u00e9s boursiers \u00e9taient sous pression, englu\u00e9s dans de mauvais indicateurs macro\u00e9conomiques et deux crises g\u00e9opolitiques majeures. Il a suffi d&#8217;une baisse de l&#8217;inflation, de quelques insinuations de J\u00e9r\u00f4me Powell et d&#8217;une pinc\u00e9e de complaisance pour afficher des rendements solides en 2023 : en monnaie locale, <strong>le S&amp;P500 a termin\u00e9 l&#8217;ann\u00e9e en hausse de 24,2 %, le Stoxx600 de 15,8 % et les obligations mondiales de plus de 8 %.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"565\" src=\"https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-2.png\" alt=\"\" class=\"wp-image-196608\" style=\"width:517px;height:auto\" srcset=\"https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-2.png 939w, https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-2-660x397.png 660w, https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-2-768x462.png 768w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Le bulletin de 2023<\/strong><\/p>\n\n\n\n<p>Dans ce contexte, comment notre fonds s&#8217;est-il comport\u00e9 pour sa premi\u00e8re ann\u00e9e de focalisation sur les entreprises familiales europ\u00e9ennes ? Pour commencer, nous avons largement surpass\u00e9, de <strong>presque 5%<\/strong>, l&#8217;indice des actions europ\u00e9ennes en 2023, avec <strong>une performance de 20,6 %<\/strong>. Cette performance a positionn\u00e9 le fonds dans le <strong>top 10%<\/strong> de sa cat\u00e9gorie d&#8217;investissement, selon Bloomberg. Nous avons surperform\u00e9 \u00e0 la fois les segments Value et Growth, en hausse respectivement de 15.6% et 16.1%. Nous y sommes parvenus malgr\u00e9 la pr\u00e9sence de 40 % de petites et moyennes capitalisations dans le portefeuille, qui ont \u00e9t\u00e9 \u00e0 la tra\u00eene pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, affichant des rendements respectifs de<br>&#8222;seulement&#8220; 12,7 % et 14,2 %.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"315\" src=\"https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/3.png\" alt=\"\" class=\"wp-image-196609\"\/><\/figure>\n<\/div>\n\n\n<p>Notre portefeuille a conserv\u00e9 son architecture : une majorit\u00e9 d&#8217;entreprises familiales de <strong>qualit\u00e9 et en croissance<\/strong>, compl\u00e9t\u00e9e tactiquement par des investissements opportunistes. Cette construction s&#8217;est av\u00e9r\u00e9e ad\u00e9quate dans le contexte de l\u2019ann\u00e9e pass\u00e9e. Malgr\u00e9 le pessimisme du d\u00e9but de l&#8217;ann\u00e9e, nous avons \u00e9vit\u00e9 les pi\u00e8ges d&#8217;une trop grande prudence en sous-pond\u00e9rant les secteurs d\u00e9fensifs (consommation de base, services publics, t\u00e9l\u00e9communications), d\u00e9laiss\u00e9s tout au long de l&#8217;ann\u00e9e.<\/p>\n\n\n\n<p>En termes de s\u00e9lection de titres, quelques th\u00e8mes ont bien fonctionn\u00e9 : la <strong>croissance galopante des m\u00e9dicaments contre l&#8217;ob\u00e9sit\u00e9<\/strong> (Novo Nordisk), le renforcement <strong>des capacit\u00e9s de d\u00e9fense des pays europ\u00e9ens<\/strong> et de l&#8217;OTAN (Saab), le <strong>luxe absolu<\/strong> comme protection contre l&#8217;inflation (Herm\u00e8s, Ferrari par l&#8217;interm\u00e9diaire d&#8217;Exor), les leaders des march\u00e9s critiques pour <strong>les tendances s\u00e9culaires<\/strong>, comme la digitalisation, l&#8217;automatisation ou la durabilit\u00e9 (Atlas Copco, Inficon, Kardex, Alfa Laval). Nous avons \u00e9galement b\u00e9n\u00e9fici\u00e9 de performances solides dans des secteurs qui ont connu des r\u00e9sultats moins difficiles qu&#8217;anticip\u00e9, par exemple De Longhi, leader mondial des machines \u00e0 caf\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"637\" src=\"https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-3-1320x637.png\" alt=\"\" class=\"wp-image-196610\" srcset=\"https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-3-1320x637.png 1320w, https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-3-660x319.png 660w, https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-3-768x371.png 768w, https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-3-1536x741.png 1536w, https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-3.png 1952w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/figure>\n<\/div>\n\n\n<p>Il est aussi important d\u2019\u00e9voquer nos erreurs d&#8217;appr\u00e9ciation. Nous avons souffert des entreprises expos\u00e9es &#8211; m\u00eame de fa\u00e7on mineure &#8211; \u00e0 la <strong>r\u00e9ouverture de la Chine<\/strong> (Barco, Carl Zeiss, Bureau Veritas) et avons clairement sous-estim\u00e9 <strong>le delai du d\u00e9stockage<\/strong> chez les fournisseurs de soins de sant\u00e9, un secteur dans lequel nous nous sommes engag\u00e9s trop t\u00f4t (Coloplast, Carl Zeiss).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Perspectives 2024<\/strong><\/p>\n\n\n\n<p>Alors que nous nous demandons si une r\u00e9cession aura un impact sur l&#8217;\u00e9conomie en 2024, la sensation de naviguer sur le Loch Ness persiste. Nous voyons plusieurs raisons d&#8217;adopter <strong>une approche prudente \u00e0 court terme<\/strong>, au cas o\u00f9 le monstre appara\u00eetrait de mani\u00e8re surprenante. Cependant, comme nous sommes convaincus qu&#8217;il ne sera pas aussi effrayant qu&#8217;il en a l&#8217;air, nous pr\u00e9conisons d&#8217;acheter sur les replis quand ils se produiront, pour <strong>b\u00e9n\u00e9ficier d&#8217;un point d&#8217;entr\u00e9e attractif<\/strong>.<\/p>\n\n\n\n<p>Il est peu probable qu&#8217;un certain nombre de bonnes nouvelles se reproduisent en 2024. La d\u00e9c\u00e9l\u00e9ration de l&#8217;inflation devrait ralentir, avec la menace persistante d&#8217;une r\u00e9surgence. Les m\u00e9nages et les entreprises devraient ressentir de plus en plus l&#8217;impact des taux d&#8217;int\u00e9r\u00eat \u00e9lev\u00e9s. En outre, la Banque centrale europ\u00e9enne (BCE) est d\u00e9termin\u00e9e \u00e0 temp\u00e9rer deux indicateurs cl\u00e9s directement li\u00e9s aux m\u00e9nages et aux entreprises : l&#8217;inflation des salaires et les marges b\u00e9n\u00e9ficiaires.<\/p>\n\n\n\n<p>Compte tenu du paysage \u00e9conomique actuel, il est donc prudent de r\u00e9\u00e9valuer l&#8217;exposition du portefeuille en augmentant les secteurs d\u00e9fensifs qui ont connu des difficult\u00e9s au cours de l&#8217;ann\u00e9e pr\u00e9c\u00e9dente. Des opportunit\u00e9s attrayantes peuvent \u00eatre trouv\u00e9es dans des secteurs r\u00e9silients tels que l&#8217;alimentation et les soins de sant\u00e9 (diagnostics, sciences de la vie), qui ne sont plus affect\u00e9s par les probl\u00e8mes de vente li\u00e9s \u00e0 Covid.<\/p>\n\n\n\n<p>Tout en maintenant <strong>notre strat\u00e9gie &#8222;barbell&#8220;<\/strong>, nous pensons qu&#8217;il est \u00e9galement judicieux de conserver l&#8217;exposition aux segments de croissance, expos\u00e9s \u00e0 des tendances s\u00e9culaires telles que l&#8217;efficacit\u00e9 \u00e9nerg\u00e9tique, l&#8217;\u00e9lectrification ou l&#8217;automatisation industrielle, en particulier dans les petites et moyennes capitalisations. D\u00e8s les premiers signes de d\u00e9c\u00e9l\u00e9ration des salaires et de baisse des marges b\u00e9n\u00e9ficiaires, la BCE devra r\u00e9agir rapidement pour \u00e9viter une grave r\u00e9cession, surtout si l&#8217;on consid\u00e8re la situation difficile de certains pays, notamment l&#8217;Allemagne. Lorsque l\u2019annonce de la baisse des taux se produira, <strong>les petites et moyennes capitalisations devraient rebondir rapidement<\/strong>, comme l&#8217;ont r\u00e9cemment d\u00e9montr\u00e9 les mois d&#8217;octobre 2022 et de novembre 2023.<\/p>\n\n\n\n<p>\u00c0 plus long terme, les perspectives de croissance durable des champions familiaux europ\u00e9ens demeurent robustes. Ces entreprises continuent d&#8217;accro\u00eetre leurs avantages concurrentiels gr\u00e2ce \u00e0 l&#8217;innovation et \u00e0 leur strat\u00e9gie \u00e0 long terme. Elles ont d\u00e9montr\u00e9 au fil des ans leur capacit\u00e9 \u00e0 suivre les tendances s\u00e9culaires qui se d\u00e9veloppent \u00e0 l&#8217;\u00e9chelle mondiale, b\u00e9n\u00e9ficiant ainsi d&#8217;une r\u00e9serve continue de croissance. Elles sont ainsi moins d\u00e9pendantes des al\u00e9as macro\u00e9conomiques du Vieux Continent. Nous sommes convaincus que cela se traduit par des rendements \u00e9conomiques et financiers sup\u00e9rieurs \u00e0 la moyenne.<\/p>\n\n\n\n<p>Nous conclurons cette lettre par quelques lignes qui r\u00e9sument assez bien la capacit\u00e9, tr\u00e8s humaine, de se faire peur :<\/p>\n\n\n\n<p>&#8222;La cr\u00e9ature s&#8217;est d\u00e9port\u00e9e, roulant et plongeant pendant une bonne minute, son corps ressemblant \u00e0 celui d&#8217;une baleine, et l&#8217;eau cascadant et barattant comme un chaudron en \u00e9bullition. Mais bient\u00f4t, il dispara\u00eet dans une masse d&#8217;\u00e9cume bouillonnante. Les deux spectateurs avou\u00e8rent qu&#8217;il y avait quelque chose d&#8217;\u00e9trange dans tout cela, car ils se rendaient compte qu&#8217;il ne s&#8217;agissait pas d&#8217;un habitant ordinaire des profondeurs, car, outre sa taille \u00e9norme, la b\u00eate, en faisant le dernier plongeon, a envoy\u00e9 des vagues assez grandes pour avoir \u00e9t\u00e9 provoqu\u00e9es par un bateau \u00e0 vapeur&#8220;.<\/p>\n\n\n\n<p>\u201cStrange Spectacle In Loch Ness\u201d, Campbell, 1933, The Inverness Courrier<\/p>\n\n\n\n<p class=\"has-text-align-right\">Malek Dahmani<br>BAM European Family Enterprises<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"384\" src=\"https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-5.png\" alt=\"\" class=\"wp-image-196613\" style=\"width:1209px;height:auto\" srcset=\"https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-5.png 941w, https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-5-660x269.png 660w, https:\/\/www.bruellan.ch\/wp-content\/uploads\/2024\/01\/image-5-768x313.png 768w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naviguer sur le Loch Ness : le myst\u00e8re d&#8217;une \u00e9ventuelle r\u00e9cession Tout au long de l&#8217;ann\u00e9e, nous avons eu l&#8217;\u00e9trange sensation de naviguer sur les eaux troubles du Loch Ness, &#8230; <\/p>\n<div class=\"read-more-link-box\"><a class=\"read-more-link\" href=\"https:\/\/www.bruellan.ch\/de\/bam-european-family-enterprises-lettre-annuelle-2024\/\">Weiterlesen<\/a><\/div>\n","protected":false},"author":6,"featured_media":196621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[40,39,58],"class_list":["post-196606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-assetmanagement","tag-bruellan-fr","tag-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BAM European Family Enterprises - Lettre annuelle 2024 - Bruellan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruellan.ch\/bam-european-family-enterprises-lettre-annuelle-2024\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAM European Family Enterprises - Lettre annuelle 2024 - Bruellan\" \/>\n<meta property=\"og:description\" content=\"Naviguer sur le Loch Ness : le myst\u00e8re d&#8217;une \u00e9ventuelle r\u00e9cession Tout au long de l&#8217;ann\u00e9e, nous avons eu l&#8217;\u00e9trange sensation de naviguer sur les eaux troubles du Loch Ness, ... 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